Creative Direction
3D Rendering
Asset System
Concept Development
Form Studio Collection
Form Studio
/
Furniture and Interiors
A rendered image library that let a furniture brand launch ahead of physical production.
Client
Form Studio
Industry
Furniture and Interiors
Year
2025
Role
Direction and rendering lead
Deliverables
Hero renders, SKU library, lifestyle scenes, e-commerce set
Usage
E-commerce, web, print
About the project
Form Studio was introducing a new collection before samples were ready. I directed a rendering pipeline that produced photographic, campaign-ready imagery from design files, so the launch could move on schedule.
Challenge
Renders often read as flat and technical. The goal was imagery that felt as considered as a photographed set, with consistent light and material across dozens of SKUs.
Approach
I defined a lighting and material language first, using moodboards and a small physical test set as reference. Rendering followed that system, with set styling decisions made once and reused across the full collection.
Role
Impact / Usage
The brand launched on time with a reusable visual system. New products can be added to the library without a new shoot, and the same assets support product education and campaign storytelling.
Gallery
Process
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Need someone who can shape the vision and make the work?