Creative Direction
Photography
Art Direction
Production
Retouching
Summit Gear Launch
Alpine Outdoor Co.
/
Outdoor Equipment
A full-season campaign system for a technical pack line, built from one visual idea.
Client
Alpine Outdoor Co.
Industry
Outdoor Equipment
Year
2025
Role
Concept to final assets
Deliverables
Hero campaign set, product detail library, vertical social cuts, paid and OOH crops
Usage
Web, paid, social, OOH
About the project
Alpine Outdoor Co. was launching its first technical pack line and needed imagery that could carry the story across every channel. I led the project from first concept through final delivery, shaping the visual direction and photographing the full campaign on location.
Challenge
The category is crowded with similar mountain imagery. The brand needed a look that felt earned and cinematic, while still showing the product clearly enough to sell it.
Approach
I built the direction around scale and restraint: small figures, big terrain, and product details held for close, quiet frames. Every location was scouted against the same palette, and a shot list tied each image to a specific channel before we left.
Role
Impact / Usage
The campaign gave the brand a flexible asset library that supported the launch across web, paid, social, and out of home. It also helped align internal stakeholders around one visual direction before production began.
Gallery
Process
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Need someone who can shape the vision and make the work?