Creative Direction
Photography
Production
Concept Development
Retouching
Reserve Release Campaign
Ridgeline Spirits
/
Beverage
Still life and landscape combined into a launch story for a limited release.
Client
Ridgeline Spirits
Industry
Beverage
Year
2024
Role
Concept, photography, production
Deliverables
Product hero set, diptych series, social cuts, press kit imagery
Usage
Web, paid, press
About the project
Ridgeline Spirits was releasing a limited bottling tied to a specific place. I directed a campaign that connected the product to its origin through paired still life and landscape imagery.
Challenge
A small release needed to feel significant without a large budget. Every image had to do double duty across product education and launch announcements.
Approach
I planned a tight shot list that paired each product frame with a landscape counterpart, so the images worked alone or as diptychs. Production was kept lean with a small crew and one location block.
Role
Impact / Usage
The release supported launch materials and product education, and the diptych format gave the brand a flexible system for future limited editions.
Gallery
Process
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